Nowadays, with the increasingly fierce competition in overseas markets, brand promotion is facing many challenges, and celebrity marketing has become a powerful weapon to break through the bottleneck. The following are the three principles of leveraging red man marketing.consequently youtube¹Û¿´Ê±¼ä¹ºÂò I also got a lot of attention and wanted to join the ranks. http://www.skyfans.top/
Rule 1: Match accurately, and find the right match for the red man.
There are many overseas celebrities in different fields, so brands must first define their own positioning and target audience. In-depth analysis of product characteristics, brand value and consumer preferences in the target market. For example, the target audience of a brand that focuses on environmental household products may be housewives or young renters who care about environmental life. At this time, we should look for influential celebrities in the field of environmental lifestyle and home decoration. These reds have been exporting relevant content for a long time, and the fans they attract are highly coincident with the target customers of the brand.
At the same time, we should not only look at the number of fans, but also pay attention to the quality and interaction rate of fans. A celebrity who has 100,000 fans but interacts frequently with each content may be more valuable than a celebrity who has millions of fans but few interactions. Data tools are used to analyze the geographical distribution of fans, age levels and interest labels of red people, so as to ensure that the selected red people can accurately reach the potential consumers of the brand and lay a solid foundation for brand promotion.
Rule 2: Content co-creation and deep integration.
The cooperation between brands and celebrities can’t just be a simple product implantation, but a content co-creation. Red people have a deep understanding of their fans’ preferences and platform content styles, while brands are well aware of product advantages and selling points. Only by combining the two can attractive content be created.
For example, technology brands and technology evaluation reds cooperate to promote new headphones. Red people can display headphones in daily use scenes, such as enjoying high-quality music through headphones in noisy gymnasiums, reducing noise and clear radio function of headphones in telecommuting meetings. At the same time, the personalized evaluation and experience of red people are integrated, so that the content not only has product information, but also is interesting and realistic. This deeply integrated content can effectively attract fans’ attention and make them interested in brand products and want to buy them in the process of watching the content.
Rule 3: Long-term cooperation to build a stable relationship.
Brand promotion is a long-term process, and it is very important to establish a long-term and stable cooperative relationship with celebrities. Short-term one-time cooperation may only bring short-term exposure, while long-term cooperation can deepen the impression and trust of red star fans on the brand.
When the brand continues to appear in the content of red people, fans will gradually regard the brand as a part of red people, and their sense of identity will be stronger. For example, beauty brands have long-term cooperation with beauty celebrities, and they continue to promote from new product trials, daily makeup sharing to makeup artist tutorials. Over time, fans will regard the brand as a representative of high-quality beauty products. Moreover, long-term cooperation is also conducive to the common growth of brands and celebrities, who can adjust their content strategies according to brand development, and brands can expand their market share with the continuous support of celebrities, break through the bottleneck of overseas markets, and realize the sustainable development of brand promotion.
UU point of view:
In short, the three principles of accurately matching celebrities, creating content in depth and establishing long-term cooperative relationship can make brands feel at home in overseas celebrity marketing, successfully break through the bottleneck of market development and open a new chapter in brand promotion.