With TikTok becoming an important channel for many brands to carry out marketing promotion, TikTok’s talent has also become the first choice for brand cooperation because of its huge fan base and strong content creation ability. However, in the process of cooperation with TikTok experts, the brand also faces many challenges, such as cooperative communication, content creativity, data monitoring and so on. In this paper, Nox Juxing will discuss these challenges in detail with you and provide corresponding solutions and suggestions.In the eyes of industry experts, facebook·ÛË¿¹ºÂò Indeed, it has great development potential, which makes many investors more interested. http://www.skyfans.top/
First, the challenge of cooperation and communication
In TikTok cooperation, effective communication is the key to ensure the smooth cooperation. However, because the two parties may come from different fields, they don’t know each other’s professional knowledge and industry background well, which leads to communication obstacles in the process of cooperation. In addition, there may be differences in time arrangement and communication habits between the two parties, which further aggravates the difficulty of communication.
Solution strategy:
Clear cooperation objectives: At the initial stage of cooperation, the brand should make clear the cooperation objectives with Daren, including the characteristics of products, brand image and expected results. Ensure that both parties have a consistent understanding of cooperation.
Establish clear communication channels: Select appropriate communication tools (e.g. email, instant messaging software) and designate special personnel to be responsible for communication, so as to ensure accurate information transmission.
Regular communication and feedback: communicate regularly and feedback the problems and progress in cooperation in time. The brand can establish weekly or monthly meetings with Daren to ensure that the project is carried out as planned.
Second, the challenge of content creativity
TikTok, as a platform with short video as its main content form, has extremely high creative requirements for the content. When a brand cooperates with TikTok, it needs to ensure that the cooperation content not only conforms to the brand tonality, but also attracts the attention of the target audience. However, in practice, due to the differences in the understanding and preferences of the target audience, it is difficult to reach a consensus on content creativity.
Solution strategy:
Respect Daren’s creative freedom: Daren understands the preferences of its fans, and the brand should give Daren some creative freedom and allow them to create content according to their own style.
Provide a clear creative guide: the brand can provide a creative guide, including the core information of the brand, key points that must be conveyed and prohibited items, so that people can have a clear direction when creating.
Cooperative creative development: brands and talents can brainstorm and develop creative content together. Through cooperative creative development, both parties can combine their respective professional knowledge to create more attractive content.
III. Challenges of data monitoring
In TikTok cooperation, data monitoring is an important means to evaluate the cooperation effect. However, due to the relatively limited data monitoring tools of TikTok platform, it is difficult for brands to fully and accurately understand the communication effect and audience feedback of cooperative content. In addition, there are also differences in the fan groups and influence of different talents, which further increases the difficulty of data monitoring.
Solution strategy:
Set key performance indicators (KPIs): The brand should set specific KPIs according to the cooperation objectives, such as the number of views, likes, comments, sharing times, conversion rate, etc., and monitor and evaluate them regularly.
Use professional data analysis tools: The brand can use professional third-party data analysis platform to monitor and analyze the data in the cooperation process in real time, so as to adjust the cooperation strategy and optimize the content creation in time.
Share data with Daren: The brand should share the data analysis results with Daren, and the two sides will analyze the data together to find optimization strategies. For example, if a certain type of video performs well, you can consider adding the creation of similar content.