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Social and cultural factors:
Film and television works: The costumes of characters in popular movies and TV series often trigger trends. For example, the dressing style of the heroine in the Korean drama ＾My Love from the Star￣ has driven the popularity of related clothing styles.
Music and stars: The stage costumes of well-known singers and the daily wear of stars will become the objects of imitation by fans, thus affecting the fashion trend. For example, Michael Jackson¨s classic outfits have led the trend.
Cultural movements: Cultural trends such as feminism and environmentalism will be reflected in clothing, promoting the popularity of specific styles and elements.
Economic factors:
Economic conditions: When the economy is booming, people are more inclined to buy fashionable and novel clothing; when the economy is in recession, they may pay more attention to practicality and cost-effectiveness.
Consumer power: Consumers¨ income level determines their purchasing power for high-end brands and fashion items.
Technological factors:
Fabric innovation: The research and development of new fabrics, such as fabrics with waterproof, breathable, self-heating and other functions, will affect the design and style of clothing.
Production technology: Advanced production technology can achieve more complex designs and faster production speeds, promoting the renewal of clothing styles.
Political factors:Policies and regulations: For example, environmental protection policies may prompt clothing companies to adopt more environmentally friendly production methods and materials, thereby affecting the production and appearance of clothing.
International relations: Cultural exchanges and trade between different countries will also lead to the integration and spread of clothing styles.
Environmental factors:
Seasonal changes: Different seasons require clothing of different materials and styles, such as light and breathable clothing in summer, and thick clothing with good warmth in winter.
Abnormal climate: The increase in extreme weather may lead to an increase in demand for functional clothing, such as sun protection clothing and rainproof clothing.
Social media and the Internet:
Social platforms: Such as Instagram, TikTok, etc., the sharing of fashion bloggers and Internet celebrities can quickly spread fashion information and guide fashion trends.
Online shopping platforms: Through big data analysis and recommendations, it affects consumers¨ choices and thus shapes fashion trends.
Designers and fashion brands:
Designers¨ creativity and ideas: The works of well-known designers can often lead fashion trends.
Brand marketing and promotion: Advertising and new product launches by big brands have a great influence on fashion trends.
Consumer demand and psychology:
Pursuit of individuality: Consumers want to show their unique personality and style through clothing.
Herd mentality: When a certain clothing style is accepted and worn by most people, others may also follow the trend.