Today, I will talk to you about the cold knowledge of the watch world, and we will enter the theme directlyFrom the demand side, mechanical watch More in line with the psychological expectations of consumers, willing to pay for the things they like. https://www.supertimewatch.com/
Why are watch ads 10:10?
You can pay attention to the advertising output of the watch brand, most of the watch Pointers are staying at about 10:10, there are two main statements for this problem.
watch facts
On the one hand, if you look at the watch from an aesthetic point of view, showing the hands at 10:10 is the most coordinated and symmetrical for the entire picture.
watch facts
Another is that the hour and minute hands stop at about 10:10 this time point, you can avoid most of the brand logo of the watch, and most of the functions displayed on the watch.
watch facts
The next time you look at the watch advertising chart or the watch exhibition, you can pay attention to the details of the time stay.
watch facts
Second, the definition of the watch factory date
I want to share this mainly because I often see that when you buy second-hand Rolex, you always worry about when the factory date of the watch is.
watch facts
In 2012, Rolex began to stop all of its watches labeled with the so-called year, and it was displayed by 8-code numbers + numbers (garbled).
So in 2012 after the factory Rolex, outsiders do not know the real factory year or factory date.
Only Rolex original factory check the serial number will know the real so-called “factory day”, when you buy you can ask the business when this table is into the goods.
In the watch world is not Rolex just so, the basic all brands are so, that the so-called factory date definition in the end is what?
For the movement and the case from different watchmaking factories, how to define the so-called factory. To say that the moment from the movement into the case is called the factory date, I think it is inappropriate.
The heart of a watch is its movement, and the warranty content and scope of most watch brands are probably the internal warranty of the movement, so the moment the movement is assembled, it should be the so-called factory date.
However, the movement is assembled to really put into the case, during which there is a long time to adjust and test, and the moment of assembly is actually not a completely accurate factory date.
Like ETA’s movement 7750, 2892, etc., these relatively popular movements have an annual output of tens of thousands of units, and have actually been assembled to the hands of consumers for several years.
For example, you buy a Rolex in 2017, but it may be in 2014, 2015, or even earlier, Rolex has been tested, after the test will be sent to the agency, and then sold to consumers.
This period is actually a very long period of time, which is why the warranty of the watch is recognized by the date of the card, which is almost the same as buying a car~
Three, how to put the chain strap watch?
This is a controversial topic, and people have different opinions about it. I’m going to say two of them here, and see which one you tend to prefer.
watch facts
1, if you want to put the chain strap watch down, it must be placed sideways, and to avoid the position of the head, that is, the opposite direction of the head, the main reason for this is to fear that the watch head will be oppressed for a long time.
watch facts
The head is a relatively fragile part, if the side for a long time to hold it, may lead to the damage of the head core.
watch facts
2, the second argument is the grapevine, heard that many large watch factory teachers also agree with this argument, that is, the head of the watch must face down.
watch facts
Because the area of the head in contact with the surface is relatively small, the head is placed downward to avoid scratches on the watch to the greatest extent.
watch facts
The key point is that from a watch technician’s point of view, when the watch is maintained, the head can be replaced separately, that is to say, even if you scrape the head and damage the core, it can be replaced separately.
If the side of the watch is scratched, it is not very good to deal with, after all, the case is rarely replaced, so I would rather change the head core, rather than change the case.
Two statements, different supporters, you can evaluate for yourself which one is more acceptable.